Project Info
Apple Online Store
2007-2008
Strategy + Web

Role
Lead UX
Strategy
Prototyping
Research

Situation
Apple's online store is one of the top revenue-generating online stores in the world.

Analysis
The project took place before the launch of iPhone and iPad. The challenge was to provide a scalable interface for new products and to provide the kind of holistic buying experience similar to real world Apple stores.

Approach and deliverables
• Identification of key opportunities for the online experience
• Customer journey based on user need states
• New navigation structure: Shop Mac, Shop iPhone, Shop iPad allows users to easily understand each ecosystem of products and accessories.
• New product-viewing UI.

Project Info
2009
Strategy + Web

Role
Director UX
Strategy
Prototyping

Situation
PBS is one of the most trusted online brands, driving a enormous amount of traffic to their website.  

Analysis  
Provide users with access to the breadth and depth of PBS content, provide PBS member stations and producers with access to tools and services which allow them to generate more revenue and awareness.

Approach and deliverables  
• Created PBS video, a platform which for the first time brought together in one central location the biggest content producers from across the PBS network.
 • New online video platform UI and CMS tool allowed member stations and producers to easily publish and manage video content.
• Created PBS.org, a site which brought together the best of PBS member station and producer online content in one place.
• Created and architected a new layer of technology which allows member stations and producers to publish content to wide audience through PBS.org
• Created a suite of tools (video player, CMS, publishing tools, TV schedule..) which allowed member stations and producers to reduce costs.

Project Info
NBC
2015
Cross Platform

Role
Lead UX
Strategy
Prototyping

Situation
NBC Radius Fitness integrates live TV with online content to allow users to create fitness programs that meet their needs and schedules.

Analysis
How can we make a new kind of online fitness service that combines TV-quality video with the best fitness advice?


Approach and deliverables
Product UI that is adaptable across multiple platforms.

Personal trainer framework that concentrates on users' training needs.

Dashboard UI that delivers contextual content based on a user's fitness program, providing advice, support, and nutritional information.

Streamlined fitness programs that adapt to users' changing needs and schedules.

Project Info
2015
Strategy + Web

Role
Lead UX
Strategy
Prototyping

View Site

Situation
Music Theatre International (MTI) is one of the leading licensing companies for musical theatre productions.


Analysis
How can we take the rich content and production support services that MTI has developed over the years and make them available online in a format that meets current and future audience needs?

Approach and deliverables
MTI’s new online platform combines a rich showcase for all the musicals that they license, as well as a robust end-to-end digital procurement system, allowing producers large and small to access all the materials they need to put on a production.

The site is responsive and works on both desktop and mobile and includes social and community tools to help answer questions and form community around productions.

Insights and opportunity research

Strategic framework to guide products and roadmap decisions

New responsive website enabling key audiences to find content, services, and help when they need it.

Roadmap for moving to a services platform

Integration of social and community Q&A tools

Project Info
2011 - 2013
Cross Platform

Role
Lead UX
Strategy
Prototyping

Situation
Time Warner Cable vision plans to deliver the full suite of set-top box services on any platform for all their users.

Analysis
To provide personalized access to live, recorded and on-demand video wherever and whenever the user wants it.

Approach and deliverables
• A multi platform interface (TV, Tablet, Phone, Web) that provides a full-featured and personalized TV experience.
• Personalization UI and services that allow key content to be easily accessible.
• UI for multi-person households to offer a personalized experience to each family member.

Project Info
2011
Tablet App

Role
Lead UX
Strategy
Prototyping

Situation
Cablevision wants to deliver the full suite of set-top box services on any platform for all their users.

Analysis
 To provide personalized access to live, recorded and on-demand video wherever and whenever the user wants it.

Approach and deliverables
• One of the first live TV services on a tablet platform.
• Provides access to a full set of cable services such as DVR and On Demand video as well as live TV

Project Info
2015
Strategy + App

Role
Lead UX
Strategy
Brand
Visual Design
Prototyping

View site

Situation
I created 168 because I saw the need for an app to help people understand how they were spending their most precious asset, time.

Analysis
Allow users to understand and balance they way that they spend their time each week.

Approach and deliverables
• Provides users with a unique way to track and categorize the way they spend their time.
• Helps users understand whatthey spent their time on and why.
• Provides users with an overall weekly balance to show them what is happening and how to rebalance their time.

As well as the projects displayed, I have also worked with a range of brands (which cannot be displayed online) to lead UX design with a mixture of UI, strategy and research work to frame opportunities.